Graphic Design
Clarks Repostion
Repositioning Strategy
02/2024 – 04/2024
This potential brand repositioning project is in collaboration with London based branding agency Fresh Britain. The reposition seeks to redefine Clarks’s future by reshaping its narrative and redefining its visual identity through the use of Jungian archetypes.
Work:
UI Design
3D Render
Packaging Design
Motorbike theft is a pressing issue in London, affecting countless residents and communities. In response, this 30-second motion graphic, created in collaboration with Chinese illustrator Jingyi Chen, aims to raise public awareness about the rising threat of moped theft. The dynamic animation is designed to captivate attention in public spaces and drive awareness.
Work:
Art Direction
Motion Graphic
Cel Shading
Editing
Moped Marauders
Public Safety Warning
11/2023 – 12/2023
Forced interaction bridges the gap between individuals
or entities that may not naturally engage with each other, creating opportunities for communication and interaction. This project mirrors the concept that “relationships connect individuals, but the individuals are independent” and explores how forced interaction acts as an interface that facilitates the exchange of individual’s
ideas, experiences, actions, questioning its emotional value and power dynamics through an interactive reading experience.
Work:
Layout Design
Book Binding
Content Creation
I Knew You’d Avoid Our Eye Contact
Editorial Design
04/2024 – 06/2024